New India Foundation
With a domestic market of around 70 billion dollars, the Indian fashion industry employs over 60 million people and accounts for a sizeable chunk of the country’s GDP. Despite this, models—the most visible yet voiceless actors of the industry—are rarely given the recognition they deserve. It is this overlooked demographic that forms the focus of Manjima Bhattacharjya’s remarkable study, bringing these women’s voices and perspectives to us.
Tracing the rise of the modelling and beauty industry from the 1960s to the present day, Bhattacharjya argues that modelling is work, and should be recognized as such. At the heart of the book lies a difficult question: should the industry be seen as objectifying women or as acknowledging their agency? Mannequin is also an individual’s personal exploration of the changing relationship between fashion and feminism.
Manjima Bhattacharjya is a researcher, writer and activist. She has been part of the Indian women's movement for over two decades. She holds a PhD in sociology. Her areas of specialization include gender and sexuality, and labour and the body. Her first book, an edited volume Sarpanch Sahib was long-listed for the Crossword Best Non-Fiction Book of 2009. She has written for several publications including the Times of India, ELLE and Info-change India. She lives and works out of Mumbai.